For the Paytouch branding and marketing UX project, the design process focused on creating a professional yet approachable layout that reflects the company’s mission of simplifying payment systems, HR tracking, and employee management.
While I did not handle the initial branding, I assisted with a balanced color palette of calming blues and vibrant accents in building elements of the Paytouch dashboard.
The visual identity was crafted to appeal to small businesses and enterprises alike, emphasizing reliability and efficiency in their daily operations.
The UX design prioritized user-friendly navigation and intuitive workflows for both point-of-sale transactions and back-end management tasks. Interfaces were designed to minimize clutter, using clean layouts and clear typography for easy readability.
Key features like payroll integration, employee scheduling, and sales tracking were placed front and center, accessible with just a few clicks. Thoughtful user testing helped refine the screens, ensuring a seamless experience for managers and employees. The result is a cohesive system that makes managing payments and teams simpler and more efficient.
