For the LiveWire Caffeine Company branding project, the goal was to create a straightforward and meaningful identity that honors the hardworking spirit of linemen and the values of a veteran-owned business. The logo design drew inspiration from power lines and tools of the trade, paired with strong yet simple typography to emphasize reliability and grit.
A patriotic theme across varying brews was chosen to reflect pride in service and country. The overall branding is down-to-earth and approachable, aimed at connecting with a community that values hard work, dedication, and a damn good cup of coffee.
An ongoing project, we aim to elevate LiveWire Caffeine Co. to a higher direct-to-consumer brand in 2025 and beyond. Shop @ https://livewirecaffco.com
