For a conceptual branding and marketing project for Carnival Cruise Lines, the focus was on refreshing the brand's identity to highlight adventure, relaxation, and the joy of cruising. The design process centered on creating a versatile logo that could be seamlessly integrated across the fleet of ships, marketing materials, and digital platforms. The proposed logo featured a modern interpretation of Carnival’s iconic ship smoke stacks, incorporating dynamic wave patterns and bold, vibrant colors to represent the energy and excitement of their cruises. The branding was designed to appeal to both families and seasoned travelers, emphasizing fun and connection.
A finalist in the process, the project was a valuable experience in aligning creative vision with the legacy and values of an iconic brand, reinforcing Carnival’s status as a leader in the cruise industry.
