For the CurbCast branding project, the focus was on creating a simple and clear identity that connects with real estate professionals using video to showcase properties. The logo combines clean typography with a subtle design element that merges a play button and tones of street lines, making it instantly recognizable.
The color palette was chosen to feel approachable and trustworthy, using a mix of neutral tones and a pop of color for energy. The goal was to create a straightforward and professional look that helps CurbCast stand out as a helpful tool for the real estate industry.
