For the Canopy & Coast branding and marketing project, the focus was on creating an identity that captures the tranquility and charm of coastal living. The branding featured a refined logo combining the silhouettes of palm fronds and ocean waves, symbolizing the balance between lush landscapes and serene shorelines.
A soothing color palette of soft blues, sandy neutrals, and green accents was chosen to evoke a sense of relaxation and natural beauty. Marketing efforts emphasized clean, visually appealing designs and messaging that highlighted the company’s expertise in beach-focused real estate management. This cohesive branding approach reinforced Canopy & Coast’s commitment to providing exceptional services for coastal properties.
