For the Baylor University Athletics branding project, the goal was to create a bold and energetic identity that reflects the passion and spirit of the sports community surrounding Waco, TX and the Baylor University inspiration. The design process focused on crafting a logo that blends tradition with a modern edge, incorporating iconic elements like the Baylor logo and athletic motifs such as motion lines and team colors.
The green and gold palette was enhanced with dynamic patterns inspired by the intensity of competition and the pride of the Baylor Bears. The result is a cohesive and spirited branding that unites athletes, fans, and the university under a shared sense of pride and teamwork.
